You eat out frequently, so that means every eating occasion is another opportunity to do something positive for your health. You may need to lose a few (or a lot of) pounds and your doctor may have told you that your blood pressure or cholesterol is high, so you have extra motivation to make healthy eating a priority.

For starters, make sure that when you eat out, you choose locations where you know that there are healthy menu items available. A BBQ ribs joint is probably not your best bet, but most restaurants now have items that cater specifically to individuals like yourself who want modified options (like heart healthy, low calories, or low sodium). Ask for the nutrition information at restaurants and read it over before making choices. You know what you should and shouldn't be eating. Now it's time to find the motivation to eat healthier. Be wary of "fad" diets that you cannot sustain long term. Instead, try to find an eating style or diet program that fits your life best so that you can stick with it for life.

Nineteen percent of the surveyed population fall into this category.

• Average BMI of 30.6 (highest of all segments)
• Mean age 42.9 years
• 43% male; 57% female
• Purchase 6.8 meals away from home each week
• Median Income $46,667
• 47% are trying to control a specific health issue (diabetes, heart disease, etc.)
• 12% have Type II diabetes
• 17% diagnosed with obesity
• 53% attempting to watch weight and 45% attempting to limit fat
• 47% rate Time and Convenience as top priority when eating away-from-home
• 8% exercise once a day; 15% 4–6 times week; 25% 2–3 times a week