"ARAMARK's research on Nutritional DiningStyles is using innovative scientific methodology to provide valuable new evidence about individual and environmental factors that influence food choices and eating behaviors in real world settings. This research provides ARAMARK with critical data to better meet the needs of customers and consumers. In addition, their findings will provide nutrition and public health researchers with new insight into how to promote food choices that contribute to healthier diets."

Leann Birch, Ph.D.
Distinguished Professor of Human Development and Family Studies
College of Health and Human Development
The Pennsylvania State University

ARAMARK regularly studies consumer eating patterns and preferences to identify ways to better serve them. Nutritional DiningStyles™ is ARAMARK's proprietary research on the eating habits of American adults.
Passive Dieters Nutrition Curious Health Focused Restaurant Regulars Health Riskers

DININGSTYLE™

14% of American adults most closely fit this profile.

Discover your DiningStyle

DiningStyles Overview DiningStyles Frequently Asked Questions
Indulgent Risk Takers Profile:

There is one word to describe how you eat: BIG. When you eat out, you value price and convenience versus whether or not it's good for you. Your value-driven, mega-sized portions equal a lot of additional calories, fat, and added sugars that may push out healthier nutrient-dense foods in your diet, such as fruits and vegetables, whole grains, and low-fat dairy products. Choosing value over healthfulness may backfire on your wallet in the long run. You may be on the lean side now, but your eating habits may catch up to you in a few years, making it hard for you not to gain weight. Your food habits now also may increase your risk for diseases, like heart disease and certain cancers. The healthcare costs associated with medical issues far exceed the costs of choosing meals wisely.

Instead of super sizing meals, you should round out more of your menu choices with add-ons that deliver more nutritional value. A side salad, fruit cup or broth-based soup can be just as filling as a sandwich, and a lot better for you. You'd be surprised to find out that the foods that are most filling are actually those with a lot of fiber and water, like oatmeal, fruits, and vegetables. So, when you're looking to fill up—and not out—add these types of foods to your plate. You probably don't believe that healthy foods can also taste great, but go ahead and try something different, healthy even. You may be surprised at how good it tastes.

Fourteen percent of the surveyed population fall into this category.

On average, Indulgent Risk Takers have the following characteristics: